Have you ever wondered why, after strategy is defined, goals being set and yet still people are not focussed on them. I mean the real work doesn't get done.
The 'real' work to many are those work that fall on the laps as a matter of urgency, whirlwinds that require their immediate attention.
It is more fun and exciting to work on the 'now' rather than to plan and agonise of thenext10 months or so, to plan on what to execute and then to slow execute them. The results probably not be seen in the next few days or weeks or even months.
People are keener to work on the urgencies as there would be an immediate gratification rather than to have a delayed gratification.
You may wonder what happened to the goals that were set earlier, gotten swept under the carpet, coz they don't provide you with an immediate impact, be in the the form of acknowledgement, scolding or reward or punishment.
Why don't you take a moment to see around you, and ask yourself, would people still be busy without any goals to work on?
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